Who we are
Crum & Co. Outdoors started with a simple idea: the people who live and work along Florida’s Forgotten Coast deserve a local outfitter they can trust.
We’re a locally owned outdoor lifestyle and sporting goods shop based in Apalachicola, Florida, serving Franklin County and the surrounding Gulf Coast communities. This area has a deep connection to the outdoors—whether that’s hunting, fishing, land stewardship, or simply living life outside—and we created Crum & Co. to support that way of life with quality products, honest guidance, and dependable service.
We focus on carrying gear that actually makes sense for how people here live. From firearms, optics, ammunition, and accessories to outdoor apparel, coolers, and everyday coastal essentials, our selection is intentionally curated. We don’t aim to be the biggest store—we aim to be the right one. Everything we carry is chosen with durability, function, and real-world use in mind.
At our core, we’re a service-driven business. We believe in taking the time to answer questions, explain options, and help customers make informed decisions. We handle firearm sales and FFL transfers with professionalism and full compliance, and we place a strong emphasis on responsible ownership and education. Whether you’re experienced or brand new, you’ll be treated with respect and without pressure.
Crum & Co. Outdoors is also deeply rooted in community. We’re not a chain, and we’re not here for quick transactions. We’re here to build long-term relationships—with customers, neighboring businesses, and the people who call this place home. Supporting local families, trades, sportsmen, and working outdoorsmen is central to who we are and how we operate.
The “& Co.” in our name is intentional. It reflects the idea that this business is bigger than any one person—it represents our customers, our community, and the shared values that tie us together: hard work, integrity, and respect for the outdoors.
Whether you’re preparing for a hunt, gearing up for a day on the water, managing land, or just looking for dependable everyday gear, Crum & Co. Outdoors exists to be a trusted local resource—now and for years to come.
