We're a locally owned outdoor lifestyle and sporting goods shop based in Apalachicola, Florida — Franklin County's only FFL storefront — serving Franklin County and the surrounding Gulf Coast communities including Eastpoint, Carrabelle, St. George Island and the Forgotten Coast. This area has a deep connection to the outdoors — whether that's hunting, fishing, land stewardship, or simply living life outside — and we created Crum & Co. to support that way of life with quality products, honest guidance, and dependable service.
We carry firearms, ammunition, optics and shooting accessories alongside hunting gear, fishing supplies, outdoor apparel, Engel coolers, and everyday coastal essentials. Our selection is intentionally curated for how people here actually live — from duck hunters and deer hunters to anglers, boaters and visitors exploring the Forgotten Coast. We don't aim to be the biggest store — we aim to be the right one.
We believe in taking the time to answer questions, explain options, and help customers make informed decisions. We handle firearm sales and FFL transfers with professionalism and full compliance, and we place a strong emphasis on responsible ownership and education. Whether you're experienced or brand new, you'll be treated with respect and without pressure.
We're not a chain, and we're not here for quick transactions. We're here to build long-term relationships—with customers, neighboring businesses, and the people who call this place home.
The '& Co.' in our name is intentional. It reflects the idea that this business is bigger than any one person—it represents our customers, our community, and the shared values that tie us together: hard work, integrity, and respect for the outdoors.

Whether you're preparing for a hunt, gearing up for a day on the water, managing land, or just looking for dependable everyday gear, Crum & Co. Outdoors exists to be a trusted local resource—now and for years to come.
Meet the Team →